Owning a rental property in a hot market like Nashville can be lucrative. After all, The Music City is home to cultural gems like the Ryman Auditorium and Country Music Hall of Fame and Museum. Visitors always love the natural beauty and charming downtown.
But even with a great rental, you'll still need to step up your marketing efforts in a competitive area. Read on to learn about effective vacation rental marketing strategies in Nashville, TN!
Put Together a Good Listing
Your vacation rental listing is the first impression you make. That's why you need to invest energy into putting together one with clear descriptions and excellent visuals.
Descriptions should talk about your home's layout and its proximity to popular destinations. Spotlight amenities like hot tubs or spacious decks. Consider creating a video tour, too.
Take good photos of your rental to highlight its best features. Make sure you have decor that reflects the vibrant colors and culture of Nashville to make your space unique. Wall hangings depicting downtown scenes paired with bold accents, like throw pillows and rugs, will show up well in photos.
And, of course, make sure to place your listing on popular booking sites. Introduce yourself as an owner and make potential guests feel welcome when they see your listing.
Use Vacation Rental Social Media Ads
Using strategies like vacation rental Facebook ads can help boost your listing's visibility. You can target specific demographics, like young professionals or families. And you even can focus the geographic reach.
With vacation rental Instagram ads, you can capture someone's attention with strong visuals. Show an image of your new kitchen with city views in the background, for instance.
The ad will appear in someone's feed alongside other profiles they follow. Make an obvious link in your bio so people can click it to learn more about your property.
Best of all, you can look at data to see how your ads are performing. If you're not converting clicks into bookings, you can tweak your strategy.
Use a Property Management Company
A vacation rental management company can help you do the marketing without the hassle. If you live out of state or otherwise are busy, owning a vacation rental can be hard.
It takes time to pull together listings. It takes time to coordinate ads. And it's time-consuming to do cleanings and other tasks between bookings.
A reputable vacation management company can do that work for you. They'll ensure your property always looks groomed and inviting. They can interface with guests to encourage bookings.
Pursue These Vacation Rental Marketing Strategies
The best vacation rental marketing strategies focus on building a good listing with strong visuals. From there, it's important to tap into social media marketing outlets. And the best plan is to let a professional vacation rental management company do the work for you.
At PMI Greater Nashville, we have the local real estate expertise to help make your vacation rental lucrative. You can trust us with the details of property management to make your life easier. Contact us today to learn more!
